11 December 2009

Grassroot Soccer Joins Kickabout Africa Partnership

(LOS ANGELES, CALIF.) – Kickabout Africa is honored to announce Grassroot Soccer as its third Signature Partner. Grassroot Soccer is a leader in the sport for development and HIV prevention fields, with flagship sites in South Africa, Zambia and Zimbabwe as well as partner programs in Tanzania, Botswana, Ethiopia, Kenya, Lesotho, Malawi, and Namibia. Kickabout will visit several project sites and organize friendly matches and tournaments to celebrate and highlight the great work being done by Grassroot Soccer. The Kickabout team will also work to raise money for those local projects through Kickabout’s partnership with the Plus 3 Network.

“We are so excited to welcome Grassroot Soccer as our third Signature Partner. They have proven how the power of soccer can change lives,” says Kickabout founder Lorrie Fair. “With their HIV prevention programs operating across southern Africa, we are very proud to give our support to this wonderful organization. I cannot wait to see firsthand the impact Grassroot Soccer has had in their communities.”

“Grassroot Soccer is pleased to partner with Kickabout to bring attention to the power of soccer in the fight against HIV and AIDS,” said Bill Miles, COO of Grassroot Soccer. “We are excited to work with Lorrie and her team, and bring awareness to the great work of our coaches and staff and the hard work of the kids in our programs.”

Established by former professional soccer players in 2002, Grassroot Soccer delivers an interactive HIV prevention and life skills curriculum to youth in the world’s most HIV-affected countries. Grassroot Soccer has educated more than 300,000 kids via its ‘Skillz’ curriculum and is a leader in the sport for development movement. Visit: www.grassrootsoccer.org to learn more

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